Bing engineers at Microsoft recommend the following to get better rankings in their search engine:
- Ensure a clean, keyword rich URL structure is in place
- Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers.
- Create keyword-rich content based on research to match what users are searching for. Produce fresh content regularly.
- Don’t put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo.
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